University of Maryland Global Campus Names Chuck Trierweiler Chief Marketing Officer and Senior Vice President for Admissions

Adelphi, Md. (August 16, 2021)–University of Maryland Global Campus (UMGC) has named Chuck Trierweiler, a senior marketing executive with more than 30 years of experience in higher education, technology, and consumer goods, as chief marketing officer and senior vice president for admissions. He began his new position on August 2. 

Trierweiler will serve on the university’s Executive Committee and lead the Marketing and Admissions unit, responsible for developing and implementing a comprehensive, global approach to marketing and admissions that aligns with the university’s overall strategy, strengthening the student experience and shaping how UMGC engages with prospective learners all the way to graduation. 

Chuck Trierweiler

“Chuck is a true professional with a long track record of driving growth across multiple industries, including higher education,” said UMGC President Gregory Fowler. “I look forward to his insight and leadership as we work together to strengthen our student experience, expand our reach, and improve lives and communities around the world.” 

Trierweiler most recently served as global head of product marketing and vice president for ibml, a market-leading technology company focused on information capture and intelligent, high-speed scanning. Prior to that role, he served for 15 years in higher education, first at Capella University in marketing and business management and more recently as chief marketing officer and executive vice president for the Education Corporation of America, a 71-campus college system. 

“I am very excited to join an institution with such a strong history of focusing on the needs of adult learners, and I look forward to expanding UMGC’s mission of transforming the lives of students across the globe,” said Trierweiler. 

Earlier in his career, Trierweiler held leadership roles in marketing with the $8 billion grocery retail division of SuperValu Inc.; with subsidiaries of the Alberto Culver Company in Illinois and Stockholm, Sweden; and with the Cadillac Motor Car Division of General Motors in Detroit, Michigan.  

A graduate of Michigan State University with an MBA from the University of Michigan, Trierweiler has won multiple advertising awards, including three ADDYs; the Cannes Advertising Awards, Bronze Lion; and second prize in Sweden’s Advertising Effectiveness competition. 

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University of Maryland Global Campus Promotes Kristophyre McCall to New Role as Chief Transformation Officer

Adelhi, Md. (July 27, 2021)—University of Maryland Global Campus (UMGC) has promoted Kristophyre McCall to the newly established role of chief transformation officer.

In this new position, McCall will oversee innovation, enterprise program management (ePMO), and information security, and will serve on the university’s executive committee. McCall will also be responsible for driving forward critical business and technology processes, products, and programs that will support the university’s academic and administrative priorities.

“Kris has been successful in optimizing key processes and operations that have strengthened our services for learners worldwide,” said Nicholas Eremita, UMGC chief of staff and senior vice president for strategy. “He has led a variety of other initiatives to improve efficiency and effectiveness in service to our students, and we look forward to his vision and leadership in this new role.”

Kristophyre McCall

McCall came to UMGC in 2018 as vice president for academic operations and led his teams to record-setting performance, even in the face of challenges presented by the pandemic. He has worked across Academic Affairs and with other institutional partners to develop the Straightline Paths for UMGC’s undergraduate programs based on real-world student data and behavior and extended the university’s capacity to expand and optimize student transfer pathways.

“I am excited to take on these new responsibilities and this new position,” said McCall. “Our education offerings and the way we operate are destined to change as time passes, and it is imperative that we prepare for the future of education. Our goal is to establish a level of agility that allows us to continuously improve upon our vison, strategy, operations and culture, even as we position ourselves to seize new opportunities in an ever-changing educational landscape.”

McCall has spent his career developing new and innovative ways for educational organizations to adapt and transform the way they handle operations while focusing on great student experiences and outcomes. Prior to UMGC, he served in senior leadership positions in university operations for Pearson Online Learning Services, Western International University and American Intercontinental University.

From 2003 to 2008, McCall was vice president of operations and student management at Career Education Corp., where he was a member of the Group President’s executive management team and led the daily operations of the student management process across three institutions in the group.

McCall holds a BS in Economics from Northern Illinois University and a MSM in Business Management and MSM in Project Management from Colorado Technical University.

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University of Maryland Global Campus’s Institutional Advancement Team Sweeps Hermes Creative Awards for Quick Transition to Holding Highly Successful Virtual Events

University of Maryland Global Campus swept the international 2021 Hermes Creative Awards for creative communication, winning platinum, gold and honorable mention for work the Institutional Advancement team did to reconfigure  events online to accommodate COVID-19 restrictions.

The annual Hermes Awards are granted to universities, Fortune 500 corporations, nonprofit organizations and advertising and public relations agencies in recognition of innovative communication work.

“You are being judged by your peers, by marketing communication professionals who identify work that’s above and beyond the scope of the standard for the industry,” said Nikki Sandoval, UMGC’s associate vice president for Alumni Relations.

The university was “able to adapt and move quickly” when the pandemic struck, said Cathy Sweet, UMGC vice president for Institutional Advancement. She credited support from other university units for allowing her team to take risks—and ultimately, succeed—and the awards recognize the university’s commitment to supporting students and alumni.

The Platinum Award went for the work done for the “Giving Day 2020: One Day of Giving, A Lifetime of Impact” campaign.

Giving Days are 24-hour fundraising challenges that rally groups of people around a particular cause through digital communication, targeting alumni, students, staff and supporters.

UMGC held its first Giving Day in 2018; it has since become an annual event. In 2020, Giving Day was scheduled for May 27, but once the pandemic struck, plans were adjusted quickly. The university realized the greatest immediate need was to establish a student emergency fund, later named the Student Aid Fund for Emergency Relief (SAFER), and the date was moved up to raise urgently needed money.

Even with employees in the midst of an abrupt transition to remote work, Institutional Advancement staff were able to meet an 18-day deadline to create a strategy for messaging, images, social media, email templates, data segmentation and website, and the campaign launched more than a month early, on April 20. The multi-channeled campaign raised $41,433, a 205 percent increase over Giving Day 2019, with almost all of the gifts were aimed at the SAFER fund, surpassing the goal set for that aspect of the effort.

The Hermes Gold award was presented for the UMGC Ehrensberger Legacy Society Induction Celebration that was held virtually on June 16, 2020, in lieu of the annual in-person luncheon.  The Society recognizes the university’s major financial supporters, inducting new members and seeking prospects for future members.

In the past, the event attracted about 25 local Maryland residents. But on just 40-days’ notice, the Institutional Advancement team converted the event to a virtual format, while accommodating many attendees who were elderly and sometimes not as technology-savvy as younger demographics. The event drew 87 attendees from seven states and Washington, D.C., greatly expanding its reach.

“What was originally an obstacle that we were a little nervous about turned into a great win,” Sandoval said.  “All of those who wanted to participate could. They don’t always have the ability to do that if the event is in-person.”  

The Honorable Mention award was granted for the “Alumni Homecoming and 30th Annual Awards: Together We Are UMGC” campaign.

As a worldwide campus, the university put on three events in one day focused on its three divisions: Europe, Asia and the United States. In 2019, the event attracted 375 attendees. By shifting to a virtual format, the university was able to accommodate  673 participants from 31 states and five countries.

Even more important, Sandoval said, UMGC was able to use Whova mobile and a web app that allowed the participants to customize their experience, seeking out fellow alumni with similar interests.

Four networking “lounges” allowed alumni to congregate with people who shared their interests, and by the time the event was over, the alumni participants had created another 20 lounges of their own. More than 250 discussion boards were also set up along with 144 meet-ups during the event.

“This put the power in their hands for how they wanted to network,” Sandoval said, “how they wanted to communicate with each other, and they have continued access to that.”

It was groundbreaking, Sweet said. “I believe we got this award because we developed something that no one else was doing. The team came together in the time of global crisis and found an alternative way to execute our plans.”  

She is “proud of the team,” said Sweet, and grateful for “the trust and support of leadership to make changes quickly to support the global UMGC student and alumni community.” The awards program is administered by the Association of Marketing and Communication Professionals.

In Journal of Literacy and Technology Article, 10 UMGC Administrators, Faculty Members, Show How to Help Students Successfully Transition to Online Learning

As the Covid-19 pandemic has forced colleges and universities to shift face-to-face instruction to online and hybrid classes, University of Maryland Global Campus is offering ways to help institutions unaccustomed to online teaching support students and faculty transitioning to a virtual learning environment.Continue Reading

Quick Pivot to Remote Learning Spurs Opportunity to Reimagine Academic Integrity Standards

Two transformative forces―the influx of non-traditional students in higher education and the rapid shift to online learning during the coronavirus pandemic―have come together to expose significant shortfalls in outmoded academic integrity standards as well as to highlight the opportunity universities have to reimagine those standards.Continue Reading

Meeting the Teacher Shortage: An Accelerated Pathway at UMGC

If more than 100,000 certified teachers joined the labor force tomorrow, it still would not be enough to meet the shortfall in schools across the country. University of Maryland Global Campus (UMGC) is addressing that workplace gap through an accelerated online program that not only carries participants through to a master’s degree but saves them time and money along the way.Continue Reading

Frank J. Principe, Jr. Appointed Senior Vice President of Government Affairs and Strategic Partnerships at University of Maryland Global Campus

Accomplished Government Relations Executive to Oversee Expanded Portfolio, Serve on University’s Executive Committee

Adelphi, Md. (Feb. 8, 2021) –University of Maryland Global Campus (UMGC) President Gregory W. Fowler, has elevated Chief of Staff Frank Principe to senior vice president of Government Affairs and Strategic Partnerships. Principe will remain a key advisor to the president and serve on the university’s Executive Committee.  He assumed his new responsibilities on Feb. 1 and will continue to serve as chief of staff until a replacement is named.Continue Reading

ManTech Offers Eligible Employees Tuition-Free Access to Advanced Analytics Degree Offered by University of Maryland Global Campus

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USM Chancellor Jay A. Perman and System Presidents Join in Effort to Promote COVID-19 Vaccinations Across Maryland

Effort Includes Joint Statement, Video PSA and Stepped-Up Campus Advocacy Activities

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Freedman Leads National Press Club Through Pandemic, Protests, and Politics

For more than 112 years, the National Press Club has been the center of news in Washington as the nation endured two world wars, the Great Depression, the Cold War, civil unrest and terrorist attacks. Its doors were always open to journalists and news sources.

And that is how Mike Freedman expected it to be when he assumed his one-year term as National Press Club president in January 2020. Freedman, the senior vice president and journalist in residence at University of Maryland Global Campus, was looking forward to capping his journalism career with UPI and CBS Radio News with an active year similar to those of his 112 predecessors.Continue Reading